Involves extensive research and analysis to understand project goals, stakeholders, and constraints, aiming to uncover key insights and user needs. It establishes the foundation for a well-informed design strategy, ensuring subsequent stages are grounded in a deep comprehension of the problem space for effective and user-centric solutions.
DISCOVER
Informed insights from the discovery phase are transformed into tangible solutions through the creation of design concepts, prototypes, and mockups. Iterative testing and refinement are crucial, ensuring that the final design serves as a comprehensive blueprint for final development, emphasizing validated user experience, and the synthesis of diverse product goals
DESIGN
Conclusion to the creative process, refining the finalized design solution and ensuring alignment with early established goals and user needs. This stage focuses on perfecting established final concepts, optimizing user interactions, and preparing comprehensive documentation for a seamless handover to development or production teams.
REFINE
OUR CAPABILITIES SPAN ALL PHASES OF THE PRODUCT CREATION PROCESS
INDUSTRIAL DESIGN
SPATIAL DESIGN
In addition to defining the physical aesthetics of the end product, this involves extensive research and analysis to understand project goals, stakeholders, and constraints, aiming to uncover key insights and user needs. It establishes the foundation for a well-informed design strategy, ensuring subsequent stages are grounded in a deep comprehension of the problem space for effective and user-centric solutions.
Focuses on the organization, functional and ultimately the aesthetic arrangement of functional interiors, considering elements such as layout, major user interaction moments, and materials to create immersive environments. Unlike formal architecture, spatial design often emphasizes the experiential and user-centric aspects within confined spaces rather than the overall structural aspects of a building.
EXPERIENCE STRATEGY
VISUAL BRAND STRATEGY
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Involves creating and optimizing the overall user experience by strategically combining elements of usability, aesthetics, and functionality in a product or service. It aims to craft meaningful and engaging interactions, ensuring users have a seamless and enjoyable journey throughout their interaction with the designed entity.
The comprehensive plan and approach that a brand employs to define, differentiate, and position it’s entity in the competitive market. It involves aligning brand elements such as messaging, visuals, and values to achieve specific business objectives to resonate with the target audience.
EXPANDED OFFERINGS
COMPETITIVE LANDSCAPE ANALYSIS
Evaluating and understanding the market positioning, strengths, weaknesses, and strategies of key competitors to inform strategic decision-making and gain a competitive advantage.
HUMAN FACTORS RESEARCH
A coordinated study and observation of the interactions between humans and systems, products, or environments to enhance usability, safety, and overall user experience.
CONCEPT VISUALIZATION
Process of creating visual representations or prototypes that bring abstract ideas or design concepts to life, aiding in communication and understanding among stakeholders.
3D CAD DEVELOPMENT
Creation and modeling of three-dimensional digital representations using Computer-Aided Design (CAD) software, allowing for the detailed and accurate design of objects or products in a virtual environment before physical production.
VALIDATION PROTOTYPING
Creation of tangible models or physical simulations to test and confirm the functionality, usability, and feasibility of a design concept, helping to validate and refine ideas before full-scale production or implementation.
PHYSICAL USER EXPERIENCE
The sensory and tactile interactions that users have with a physical product, emphasizing how the design, materials, and ergonomics impact their overall perception and satisfaction.
USABILITY TESTING
Method of evaluating a product's effectiveness by observing users interact with it, assessing its ease of use, efficiency, and overall user satisfaction.
PRODUCT STRATEGY
Overarching plan that outlines a brand’s goals, vision, and approach for developing and positioning its products in the market to achieve long-term success.
DESIGN LANGUAGE SYSTEMS
Creation of a cohesive and standardized set of visual and stylistic elements, patterns, and guidelines that ensures consistency and a unified brand identity across various design elements and products.
COLOR, MATERIAL, FINISH SPECIFICATION
Evaluating and understanding the market positioning, strengths, weaknesses, and strategies of key competitors to inform strategic decision-making and gain a competitive advantage.
BRAND IDENTITY
Definition of unique visual, verbal, and experiential representation of a brand, encompassing its values, personality, and visual elements to create a distinct and recognizable presence in the market.
COSMETIC MODEL MANAGEMENT
Involves the systematic organization, tracking, and maintenance of tangible prototypes or physical models used in product development or design processes.
PHOTOGRAPHY AND ART DIRECTION
Guiding and oversight of visual elements of a project, ensuring that the photography, illustrations, or other visual content align with the creative vision and communicate the intended message effectively.
MANUFACTURING STEWARDSHIP
Involves the responsible and ethical management of manufacturing processes to ensure adherence to environmental, social, and ethical standards throughout the production lifecycle.
